Are You Selling?
 Avoid Mistakes That Could Cost You
Thousands!
Selling your home can be an
exhausting experience. Last minute walk-throughs, inconvenient calls, price
adjustment and the possibility of being
stuck with two mortgages are real
concerns. If you are not completely
prepared you could end up losing
hundreds, even thousands, of dollars in
profit.
The difference between a profitable
smooth transaction and a break even,
miserable experience is often a fine
line. In the majority of cases it comes
down to the subtle know how of your
professional. By utilizing the knowledge
of a well-trained real estate investor,
you'll ensure the quick, profitable sale
of your home. This report is designed to
arm you with the knowledge to avoid 11
common mistakes that cost sellers
serious money.
- Refusing to Make Profit
Inducing Repairs
It always costs you more money to
sell 'as is' than to make repairs
that will increase the value of your
home. Even minor improvements will
often yield as much as three to five
times the repair cost at the time of
sale. Your agent will be able to
point out what repairs will
significantly increase the value of
your home. Seemingly small fix up
jobs can have quite an impact.
- Not Considering Other
Financing Terms
Cash is not always the most
advantageous transaction. Income
level, tax benefits and current
legislation are all critical factors
when considering purchase terms.
Professional Real Estate Investors
are experts at home transactions and
can lead you down the path that will
give you the highest yield.
- Provide Easy Access for
Showings
Accessibility is a major key to
profitability. Appointment-only
showings are the most restrictive,
while a lock box is the least.
However there are certain
considerations to take into account:
your lifestyle, time frame for the
desired sale and the relationship
with the person representing your
interests. The more accessible your
home is, the better the odds of
finding a person willing to pay your
asking price. You never know if the
one that couldn't get a viewing was
the one that got away. By developing
a trusting relationship with an
investor, he or she will show the
home with your best interests in
mind.
- Priced Too Low/Priced Too
High
One critical reason to find an
experienced professional real
estate investment professional is to
make sure the property is priced
appropriately for a timely and
profitable sale. If the property is
priced too high it will sit and
develop the identity of a problem
property. If it's priced too low it
could cost you considerable profits.
The real estate market has subtle
nuances and market changes that
should be re-evaluated by
your representative every 10-14 days
to help you maximize your return.
- Relying Solely on Traditional
Methods To Sell Your Home
The real estate professional who is
innovative and willing to offer new
strategies of attracting home buyers
will always outperform those who
rely on traditional methods. Demand
around the clock advertising
exposure, innovative lead generation
methods and lead accountability.
These services exist and should be
offered on your home sale.
- Market Timing/Seasonal
Selling
Just as a broker who continually
follows the trends of a stock, your
real estate professional continually
follows trends of your home market.
They will know if the market cycle
is poised to net you the most money.
Avoid believing that property sales
are seasonal.. property is always
selling.
- Refusing to Make Cosmetic
Changes
The prospective home buyer's first
impression is the most important.
Hundreds of thousands of home
sales have been lost to unkempt
lawns, cluttered rooms, bad stains,
unpleasant odors... all the
seemingly little things. Imagine you
were the home buyer and clean your
place from top to bottom... military
style.
- Wasting Time With An
Unqualified Prospect
Your representative's responsibility
is to screen a prospect's
qualifications before valuable time
is lost. Be sure to align yourself
with the right professional and
eliminate negotiating with
unqualified prospects.
- Don't Test The Market
Never put your property on line to
sell unless you are serious. The
right professional will find you
buyers and if you are harboring
indecision... you will blow the
sale.
- Believing You are Powerless
to Make a Difference
Be a part of the team! Take an
active role with your real estate
professional to see what you can do
to facilitate your sale. Networking
with professional peers and personal
friends often results in the sale of
a home. It's surprising how many
homes are sold this way.
- Believing All Realtors,
Brokers & Others are the Same
With all the intricate details and
critical decisions to be made
concerning your home sale, should
you rely on anyone but an
experienced real estate investment
professional? Many friends and
family members have been estranged
as a result of failing to meet
expectations. Your home sale is a
time consuming, effort related,
difficult task. Maximize your profit
by utilizing a experienced real
estate investment professional.
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Ingrid Willsey,
REALTORŪ/Broker
Ingrid Willsey and Associates
Direct: 858.337.8742
Email:
Ingrid@RealEstateinDelMarCA.com
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